Built for 21 Property Group

Lead List Cleanup and Property Data Enrichment

An automated pipeline that cleans incoming lead lists, fills in missing property facts, and delivers prioritized call lists to the call team.

Illustration of a data entry specialist working at two monitors
Challenge

What was slowing the business down?

New lead files arrived by email in different formats. Staff had to open each one, look up missing property details and sort the leads before the call team could use them.

Solution

What we built or automated

  • A watcher that picks up new lead files from email in any common spreadsheet format
  • An enrichment service that fills in missing property facts from several data sources
  • The client's own prioritization rules applied to every lead
  • Prioritized call lists delivered to shared folders on a schedule
Outcomes

Business impact

  • Lead files go from inbox to ready-to-call lists without manual sorting
  • The call team works from complete records with fewer dead-end calls
Tools

Tech stack

Google Apps ScriptGoogle Cloud RunFirestorePython

Raw lead files in, ready-to-call lists out, with the lookups done by software instead of staff.

Free, no-obligation call

Want results like these?

Walk us through it on a 30-minute call. We’ll suggest what to tackle first, then send a written proposal with a price.

We will cover
  • What your staff spend the most hours on
  • Which of those jobs we could take on or automate
  • Where we’d suggest starting

Prefer email? Write to contact@silvertonguecontracting.com

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