25 hours
Timeline
B2B Marketing
Automated Lead Qualification via LinkedIn & Apollo
High-intent lead pipeline using LinkedIn Ads signals, Apollo enrichment, HubSpot CRM, and automated outreach.
80%
manual Effort Reduction
95%
data Accuracy
Challenge
What was slowing the business down?
Slow, manual B2B lead research with inconsistent quality and long time-to-engagement.
Solution
What we built or automated
- Trigger on new Apollo tags; log from start
- Intent validation via Appify scraper + GCF to check LinkedIn ad activity (50+ ads recent)
- Push 'Good' leads to HubSpot; enrich via Apollo API with robust error handling
- Zapier-driven personalized Gmail sequences on enrichment
- Containerized deployment on Google Cloud Run; caching, retries, secure key mgmt
Outcomes
Business impact
- 80% reduction in manual research effort
- 95% accuracy in lead data enrichment
- Accelerated outreach with near-instant email sequences
- Scalable, observable funnel with end-to-end tracking
Tools
Tech stack
An intent-first system: validate real ad spend signals before enrichment, then hand off to CRM with automated, personalized outreach. Built-in retries and caching keep throughput reliable.