25 hours
Timeline
B2B Marketing
Automated Lead Qualification via LinkedIn & Apollo
High-intent lead pipeline using LinkedIn Ads signals, Apollo enrichment, HubSpot CRM, and automated outreach.
80%
manual effort reduction
95%
data accuracy
Challenge
What was slowing the business down?
Slow, manual B2B lead research with inconsistent quality and long time-to-engagement.
Solution
What we built or automated
- Trigger on new Apollo tags; log from start
- Intent validation via Appify scraper + GCF to check LinkedIn ad activity (50+ ads recent)
- Push 'Good' leads to HubSpot; enrich via Apollo API with robust error handling
- Zapier-driven personalized Gmail sequences on enrichment
- Containerized deployment on Google Cloud Run; caching, retries, secure key mgmt
Outcomes
Business impact
- 80% reduction in manual research effort
- 95% accuracy in lead data enrichment
- Accelerated outreach with near-instant email sequences
- Scalable, observable funnel with end-to-end tracking
Tools
Tech stack
An intent-first system: validate real ad spend signals before enrichment, then hand off to CRM with automated, personalized outreach. Built-in retries and caching keep throughput reliable.
Free, no-obligation call
Want results like these?
Walk us through it on a 30-minute call. We’ll suggest what to tackle first, then send a written proposal with a price.
We will cover
- What your staff spend the most hours on
- Which of those jobs we could take on or automate
- Where we’d suggest starting
Prefer email? Write to contact@silvertonguecontracting.com